Yesterday, I attended my second "Social Media in Real Estate" marketing presentation, by a "media consultant", in the last 6 months.  As a result of attending this presentation, I am more convinced than ever that there are 2 key elements to a home sale---Price and Condition!!

 

Now, 2 other key elements come to mind right away, "tech savvy" and "trust"..!! You can couch a piece of property in all the technical glitz that you are able, or want to, but, do not lose sight of "trust"...By that, I mean trust in your buyer/seller agent and the organization that they represent.

Facebook, You Tube, LinkedIn, Twitter, and other resources were the subject of the 2 hour presentation. I would say that the average of the participants was 40+ years, which is indicative , I believe, of a sincere desire by the attendees to keep up with, catch up to, or, in some cases, become aware of "Social Media", and, in particular, its application to Real Estate.

The Sunday May 1, 2011 Boston Globe Magazine on page 33 had a a very interesting article by Vanessa Parks on "The 21st Century Broker". (Link below) I recommend that you read it for exposure to the subject, but, don't lose sight of the "silk purse/sow's ear"(my reference) to a piece of property and the "trust" that you should have in a buyer or seller agent.

 

If you would like to have a conversation with a Real Estate Agent in an organization where you can develop a relationship based on trust, contact Nick Di Loreto at Flavin and Flavin. 

ndiloreto@flavinandflavin.com    OR  cell 781.710.4459  

P.S. This particular Globe Magazine has a couple of good articles on "Garden Secrets", also...
 
http://www.boston.com/realestate/news/articles/2011/05/01/how_savvy_real_estate_agents_use_virtual_sales_techniques/